Post by account_disabled on Feb 18, 2024 8:19:51 GMT
management function is a function that allows you to centrally manage information on prospective customers leads obtained through various contact points such as your company's website, landing pages, emails, and seminars . In the case of B2B, the information to be managed includes firmographic information such as company name, industry, location, number of employees, and sales, as well as business card information such as name, department , title , and email address , gender, and age.such as , psychographic information such as areas of interest, and priority criteria .
For B2C, hobbies, preferences, etc. are also considered psychographic information. You can freely prepare such information as fields and manage them as customer attributes. When a prospective customer's information is latestdatabase.com linked to their real name through exchanging business cards or acquiring personal information, this is called real name conversion . Prospects whose real names have not been identified are called anonymous prospects. Prospects that can be managed are not limited to those with real names .
By issuing cookies to anonymous prospects who visit your site for the first time , you can continue to track them on future visits. These anonymous prospects' behavioral histories may later be linked to their real names through form requests or business card exchanges . This will help you understand the level of interest and direction of interest , such as finding out that a prospective customer with whom you have exchanged business cards for the first time has actually been interested in your company's services for some time . Scoring function The scoring