Post by account_disabled on Feb 24, 2024 10:11:01 GMT
We hear from many marketers that email marketing is not dead . And they're right, he's more alive than ever! Together with other digital tools, email remains one of the best for cultivating relationships , it cannot be missing as a means of communicating your brand. If you still have doubts about whether emails work, we have collected numbers that confirm that Italians open and click on communications received via email. What does the data say? Research by GetResponse analyzed around 200 million messages sent during 2021. The investigation revealed that in Italy: – the average open rate is 28.54% is the ratio of emails opened by contacts to the number of emails delivered. This means that out of 100 contacts, 28 open. – the average click-through rate is 12% is the click-through rate on links in a sent email message, divided by the number of delivered emails.
Doing email marketing activities means America Mobile Number List sending commercial, promotional, informational messages to a list of email addresses with the aim of driving sales, increasing loyalty or communicating company information. If in the past it was used to address mass groups of people, the modern version is based on the principles of consensus, segmentation and personalization. The importance of email marketing Emails represent a fundamental element for the growth and management of a business. They allow us to inform, convince and gain the trust of contacts who read our communications. The emails contain a specific call to action such as requesting more information, visiting the website, or scheduling a consultation meeting. It is also a valid tool for interacting with fans (see our Digital Brunch Community ). With e-mail marketing you can achieve objectives of: – Visibility , to make products or services known; – Conversion , to invite the reader to take an action; – Loyalty , to strengthen the relationship with customers.
The 3 fundamental elements of email marketing Email plays a fundamental role in every phase of the sales process : in the information and knowledge phase, during conversion and later in the customer loyalty phase. Cultivate and manage relationships We are in a context where relationships count. What better way to communicate directly to people whose name, surname and email we at least have? Email marketing is a channel that has the ability to cultivate and manage relationships . Personalize messages Personalizing messages allows us to achieve a certain degree of intimacy by entering into the daily life of those who receive them. In fact, personalization is very appreciated by those who read it, for example if I received an email saying "hi Erika, today is your birthday, take advantage of the discount" it communicates a degree of attention towards me . How can I do without it! I feel at the center of the action, involved and increasingly closer to the brand. Maintain relationships with customers What to do with existing customers? The relationship does not stop at the purchase, it is useful to maintain it over time .
Doing email marketing activities means America Mobile Number List sending commercial, promotional, informational messages to a list of email addresses with the aim of driving sales, increasing loyalty or communicating company information. If in the past it was used to address mass groups of people, the modern version is based on the principles of consensus, segmentation and personalization. The importance of email marketing Emails represent a fundamental element for the growth and management of a business. They allow us to inform, convince and gain the trust of contacts who read our communications. The emails contain a specific call to action such as requesting more information, visiting the website, or scheduling a consultation meeting. It is also a valid tool for interacting with fans (see our Digital Brunch Community ). With e-mail marketing you can achieve objectives of: – Visibility , to make products or services known; – Conversion , to invite the reader to take an action; – Loyalty , to strengthen the relationship with customers.
The 3 fundamental elements of email marketing Email plays a fundamental role in every phase of the sales process : in the information and knowledge phase, during conversion and later in the customer loyalty phase. Cultivate and manage relationships We are in a context where relationships count. What better way to communicate directly to people whose name, surname and email we at least have? Email marketing is a channel that has the ability to cultivate and manage relationships . Personalize messages Personalizing messages allows us to achieve a certain degree of intimacy by entering into the daily life of those who receive them. In fact, personalization is very appreciated by those who read it, for example if I received an email saying "hi Erika, today is your birthday, take advantage of the discount" it communicates a degree of attention towards me . How can I do without it! I feel at the center of the action, involved and increasingly closer to the brand. Maintain relationships with customers What to do with existing customers? The relationship does not stop at the purchase, it is useful to maintain it over time .