Post by kmstfatema on Mar 10, 2024 3:23:54 GMT
These changes involve on the one hand the increasingly lively interest of consumers in cosmetics, beauty and wellness, and on the other the means and channels through which they obtain information and inspiration. The cosmetics sector, in fact, will reach 805 billion dollars by 2023, as estimated by Orbis Research . Numbers that demonstrate the countless opportunities in this sector which, however, we must be able to seize. Traditional marketing, communication and sales channels are increasingly giving way to structured digital marketing plans and eCommerce. There will be fewer and fewer consumers who go to a point of sale to purchase their favorite product. Or they will do so through only an omnichannel purchasing process that includes digital as the primary touchpoint.
Are you wondering why? Now all make-up, skincare Germany Telegram Number Data and beauty products are increasingly available online via proprietary, multi-brand, vertical eCommerce, via affiliation or marketplace. What are the trends to follow for brands in the beauty sector that want to have a competitive advantage in the near future? Let's find out with these topics: What is the trump card of companies to be successful? Changes that give life to a very promising scenario Are these 4 points at the basis of your strategy? Cosmetics and beauty: make way for eCommerce Focus: the beauty sector conquers China The 3 main trends for success in the beauty sector in 2019 Community and omnichannel marketing at the basis of customer loyalty A case study of eCommerce and omnichannel: Olive & June eCommerce opens up a new world to the beauty experience.
New call-to-action What is the trump card of companies to be successful? The answer lies in a concept: being digital and keeping up with the digital transformation that is revolutionizing all sectors, especially the beauty sector . Yes just like this. eCommerce, social media and AR/VR technologies are the basis of the growth of the cosmetics and beauty sector. For example, famous beauty brands such as ColourPop and Kylie Cosmetics have achieved their success thanks to digital channels, through which they have managed to create and strengthen consumer trust. Without any doubt, at this rate, digital transformation will revolutionize this highly competitive sector. Back to index↑ Changes that give life to a very promising scenario Beauty is a rapidly growing sector : today it is worth over 430 billion euros, but it could reach around 550 billion in 2020.
Are you wondering why? Now all make-up, skincare Germany Telegram Number Data and beauty products are increasingly available online via proprietary, multi-brand, vertical eCommerce, via affiliation or marketplace. What are the trends to follow for brands in the beauty sector that want to have a competitive advantage in the near future? Let's find out with these topics: What is the trump card of companies to be successful? Changes that give life to a very promising scenario Are these 4 points at the basis of your strategy? Cosmetics and beauty: make way for eCommerce Focus: the beauty sector conquers China The 3 main trends for success in the beauty sector in 2019 Community and omnichannel marketing at the basis of customer loyalty A case study of eCommerce and omnichannel: Olive & June eCommerce opens up a new world to the beauty experience.
New call-to-action What is the trump card of companies to be successful? The answer lies in a concept: being digital and keeping up with the digital transformation that is revolutionizing all sectors, especially the beauty sector . Yes just like this. eCommerce, social media and AR/VR technologies are the basis of the growth of the cosmetics and beauty sector. For example, famous beauty brands such as ColourPop and Kylie Cosmetics have achieved their success thanks to digital channels, through which they have managed to create and strengthen consumer trust. Without any doubt, at this rate, digital transformation will revolutionize this highly competitive sector. Back to index↑ Changes that give life to a very promising scenario Beauty is a rapidly growing sector : today it is worth over 430 billion euros, but it could reach around 550 billion in 2020.